Ponemon Institute Study: Reputation Impact of a Data Breach

There's a lot to lose if your organization experiences a data breach. If the breach catches you off guard, you may face severe fines and reputation damage for mishandling it. According to this study, fifty-four percent of companies believe it can take 10 months to more than two years to restore a company's reputation following a breach of customer data. Find out what else executives are saying about how a data breach can affect the reputation and image of an organization, including:

• How valuable is an organization's brand and reputation
• What type of data loss (customer, employee or intellectual property) has the greatest effect on reputation and brand
• The data breach experience of organizations in our study