Websites are wonderfully efficient for businesses to market and sell their products. However, in the same way that a business would monitor transactions in a brick-and-mortar storefront, it is imperative to have visibility into website transactions to prevent financial losses from account takeover, automated attacks, fraud, and other potential threats. Beyond the login, every organization must maintain accurate vigilance during transactions while finding ways to protect their customers without intruding on the user experience. Cybercriminals are the new shoplifters; neither behave like your typical customer.
Download this new analyst report to learn:
- The benefits and features of web behavior analytics technology for anti-fraud use cases
- How web behavior analytics can be used to speed up fraud investigations
- Enterprise recommendations for evaluating web behavior analytics tools