Data Privacy and Trust in the Mobile World

Data Privacy and Trust in the Mobile World Does your mobile app help or hinder your ability to build trust with users? This paper delves into the results of a study published by the Digital Trust Initiative, which sought to correlate how brands can build trust with consumers in the digital space. Some of the lessons learned include:

  • Most consumers do not read privacy policies
  • Consumers underestimate the data that companies collect
  • By improving the user experience, privacy policies can be a positive experience

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