Customers do not conform to one data type, one channel, or one-size- fits-all styles of marketing. Customers are empowered. Unhappy customers will go to a competitor and as social influencers, they will take potential customers with them. Organizations cannot afford to be complacent about how well they know their customers. Competitors who are adept at quickly turning data and information into knowledge will have a leg up in the race to attract and retain their customers.
This TDWI Checklist Report discusses steps for realizing value from big data and analytics for better customer intelligence.