How Gumtree Battles Scammers, Maintains Trust and Protects Its Brand
How can you battle scammers and fraudsters as well as foster trust and protect the brand? Answer: Trial and error. In this session, an executive at Gumtree, Britain's largest open-classifieds site, reviews experiences in the battle against fraud. EBay-owned Gumtree has come a long way toward taming the chaos of user-generated content and making it safe for others. The session explains how the company continues to refine its threat-detection models, expand its use of threat-intelligence feeds, work with law enforcement and gain users' trust as it combats fraud across every sector - from job postings and automobiles to properties and pets.