Fraud Protection and User Friction: Online Experience vs. Risk Management
Emerging technologies enable a new world of consumer interaction; however, they also create new fraud challenges and costs that require equally innovative solutions. With sensitive consumer information being exposed by data breaches across industries and new fraud tactics rapidly evolving, fraudsters are often outpacing these new technologies and traditional fraud defenses. Join Neustar's fraud expert Chris Reilly, Senior Director of Financial Services, as he shares examples of how real-time identity analytics are effectively and efficiently spotting incremental fraud and improving customer experience in support of these new platforms. Attendees will learn how to leverage authoritative, real-time consumer and device data as layers of defense by providing a holistic view of the consumer, the device and linkage/confidence in the relationship between them both to help detect and mitigate the impact associated with account origination fraud.
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