Expanding Your Cybersecurity Marketing ProcessPrachee Kale on the Need for Systems and Design Thinking in Cybersecurity Marketing
According to Prachee Kale, systems thinking is the ability to expand your perspective to see the big picture and look at a problem as a system. "Your marketing process is also a system," she says, and it interacts with your cybersecurity system, "which has its own innate culture in a larger cultural organization with its own culture."
She recommends that cybersecurity marketers ask themselves: "How does my marketing fit with the cultural meaning of the cybersecurity organization and then the broader cultural meaning of that organization itself? What values, beliefs and mission is it driving toward?" When you do that, "Then you can tailor that experience," she says.
Kale co-founded CyberEd.io's Think.Design.Cyber. to pioneer critical thinking and systems and design thinking in the cybersecurity discipline. In this episode of "Cybersecurity Unplugged," she discusses:
- The growth of systems and design thinking through global challenges;
- How marketers can use systems and design thinking to find creative solutions to problems;
- How to tell your systems marketing story in terms of what your solution provides and what outcome it creates.
Kale is an expert generalist who co-founded Think.Design.Cyber. and serves as an executive fellow of the CyberTheory Institute. She is the author of an award-winning EDPACS article on cybersecurity and previously worked in cybersecurity and management consulting.