Leadership & Executive Communication , Security Operations , Training & Security Leadership

Challenges in the World of Cybersecurity Marketing

Broadcom's Ravil Patil on Brainstorming to Achieve Effective Marketing
Challenges in the World of Cybersecurity Marketing
Ravi Patil, director of product management and strategy, Broadcom

Ravi Patil, director of product management and strategy at Broadcom, says partnering with customers to develop cybersecurity marketing "offers a markedly superior customer experience than a traditional vendor that might just sell the software and walk away until the contract is up." He discusses the challenges of understanding your audience and thinking creatively.

Broadcom holds cybersecurity thinking workshops, Patil says, in which "we spend over a couple of days, a few hours each day with the customer, both of us rolling up our sleeves and talking about the customer challenges and brainstorming different pathways.... It's about surfacing a credible pathway to progress."

In this episode of "Cybersecurity Unplugged," Patil discusses:

  • The importance of effective messaging in marketing;
  • Defining and understanding your target audience;
  • Being creative with content and breaking away from the norm while engaging with your customers.

As director of product management and strategy at Broadcom, Patil is responsible for the mainframe security and compliance software portfolio. Previously, he was head of product marketing and held marketing leadership roles at CA Technologies and IBM. In the auto industry, Patil designed fuel system components and streamlined manufacturing processes for worldwide vehicle platforms. He is the host and creator of a podcast called "Institrve" that features true stories about MIT.




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