Cybersecurity , Data Breach , Technology

Stop Fraud, Not Customers: Focus On Good User Experience
Stop Fraud, Not Customers: Focus On Good User Experience

The high stakes battle the financial industry faces against the sophisticated cybercriminals is a perilous one. New threats arise daily, mobility is on the rise, and the financial institutions are in constant need of new and innovative solutions that provide an excellent customer experience. Instead of focusing on the battle with the bad actor, focus on your haystack of good users. When you are able to validate and understand good users true identity with a high degree of confidence, fraud will present itself as a byproduct.


Learn how banks have turned to a multi-layered approach of biometrics and behavioral analytics to:

  • Reduce false positive fraud alerts, which damage customer trust;
  • Identify and understand good users, giving them the best possible experience;
  • Drive growth and reduce the weighty cost of fraudulent account openings and applications;
  • Prevent mobile malware infections or valued customers' accounts being taken over by identity thieves.

This session will be lead by Ryan Wilk. Ryan has spent a decade managing Fraud Prevention and trust and safety teams for StubHub and Universal Parks & Resorts. As the Director of Customer Success at NuData Security, he is dedicated to partner with NuData Security's customers to help them get the most out of fraud prevention with improved customer service. Ryan works with many of the largest banks and E-commerce brands globally. Click here to view an interview with Ryan and Tom Field, the VP of Editorial at ISMG discussing the importance of behavioral biometrics.

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