With the adoption of the EMV standard for payment cards, the associated card fraud has increasingly gone down. This has resulted in cyber criminals shifting focus to other forms of fraud such as gift card fraud and fraud related to online retail purchases which are processed as Card Not Present (CNP) transactions. This has opened up new avenues for cyber defense and mitigation techniques. This presentation takes a look at:
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- The evolving state of fraud in the retail industry
- New cyber defense techniques being utilized, including bot protection, device fingerprinting and advanced machine learning to detect fraudulent transactions.