Cybersecurity , Data Breach , Technology

The Practical Application of User Behavior Analytics Part 2 of a Two-Part Interview with Bert Rankin of Fortscale
The Practical Application of User Behavior Analytics
Bert Rankin, CMO, Fortscale

Understanding the promise of user behavior analytics is one thing. Deploying them to detect and respond to threats is quite another. Bert Rankin of Fortscale offers tips on practical application of the latest UBA solutions.

The first big challenge for most organizations isn't technical or tactical, says Rankin, who is Fortscale's chief marketing officer. Rather, the challenge is strategic.

"The first obstacle is to begin to really rethink how the enterprise security architecture needs to change to move [the security team] in a direction that is truly going to provide them with security from insider threats, as opposed to viewing this as simply a point solution that somehow gets thrown into the mix of other solutions that they have," Rankin says.

In an interview about the practical application of user behavior analytics, Rankin discusses:

  • Challenges for organizations deploying user behavior analytics;
  • Real-world examples of threats that have been discovered with these solutions;
  • How user behavior analytics will evolve in 2016.

With a 30-year career in high-technology management, Bert brings with him proven expertise and leadership in developing innovative, world-class software solutions for enterprise customers in both domestic and international markets.

He comes to Fortscale from ThreatMetrix, Inc., a comprehensive cybercrime prevention solution provider, where he served as chief marketing officer. His accomplishments include managing worldwide functions, increasing revenues fiftyfold, and establishing ThreatMetrix as a premier brand in its field.

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